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Spritz reading

A new mobile app will be loaded onto the forthcoming Samsung Galaxy S5 and Gear 2 smart watches. The aim is to increase your reading speed up to 1,000 words-per-minute by flashing the words at you one at a time. 

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Reading basics

Traditional reading involves publishing text in lines and moving your eyes sequentially from word to word. For each word, the eye seeks a certain point within the word (Optimal Recognition Point or ORP), after your eyes find the ORP, your brain starts to process the meaning of the word that you’re viewing. With each new word your eyes move and then seek out the ORP for that word. Once the ORP is found, processing the word for meaning and context occurs and your eyes move to the next word. When your eyes encounter punctuation within and between sentences your brain is prompted to assemble all of the words that you have read and processes them into a coherent thought. When reading only around 20% of your time is spent processing content the remaining 80% is spent physically moving your eyes from word to word and scanning for the next ORP.

Where Spritz claims to be different

“Spritzing can be learned in less than 5 minutes and, if you don’t spritz for a month, no practice is needed to return to your previous speed. From the fonts used to the algorithms that process content, Spritz is designed to empower effective reading on a small display area. Removing the eye movement associated with traditional reading methods not only reduces the number of times your eyes move, but also decreases the number of times your eyes pass over words for your brain to understand them.”

We’ve tried the online version in the HL Studios office and whilst it’s definitely fun to use as a test, is it really a viable alternative to traditional reading?

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Posted by on March 31, 2014 in design news

 

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World Book Day 6th March 2014

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If you work in publishing, or you have children, you cannot miss the fact that today is World Book Day!

With events all over the country in bookshops, schools & libraries World Book Day is big news!

As an avid reader and lover of all things book, it surprises and saddens me how many people do not read for pleasure and Oxford University Press’s Books Beyond Bedtime report highlights this fact.

It revealed that many parents stop reading with their children from the age of 7 – when experts believe that just 10 minutes a day can make a dramatic difference to their educational attainment.

With Reading for Pleasure at the heart of the new National Curriculum introduced this term, this nationwide research involving nearly 1000 parents and school children aged 6 – 11  found 44% of 7-year-olds are rarely or never read to at home. This is despite the fact that nearly half of ‘reluctant readers’ of this age said they would enjoy reading more if their parents read with them.

According to Unesco (the United Nations agency which promotes knowledge), the biggest single indicator of whether a child is going to thrive at school and in work is whether or not they read for pleasure. Young people who read outside of class are 13 times more likely to read above the expected level for their age.

So if your not in fancy dress today, or taking part in a promotional activity, why don’t you make a nice hot drink and curl up with a good book?!

 
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Posted by on March 6, 2014 in design news, illustration news

 

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