Tag Archives: online

Spritz reading

A new mobile app will be loaded onto the forthcoming Samsung Galaxy S5 and Gear 2 smart watches. The aim is to increase your reading speed up to 1,000 words-per-minute by flashing the words at you one at a time. 

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Reading basics

Traditional reading involves publishing text in lines and moving your eyes sequentially from word to word. For each word, the eye seeks a certain point within the word (Optimal Recognition Point or ORP), after your eyes find the ORP, your brain starts to process the meaning of the word that you’re viewing. With each new word your eyes move and then seek out the ORP for that word. Once the ORP is found, processing the word for meaning and context occurs and your eyes move to the next word. When your eyes encounter punctuation within and between sentences your brain is prompted to assemble all of the words that you have read and processes them into a coherent thought. When reading only around 20% of your time is spent processing content the remaining 80% is spent physically moving your eyes from word to word and scanning for the next ORP.

Where Spritz claims to be different

“Spritzing can be learned in less than 5 minutes and, if you don’t spritz for a month, no practice is needed to return to your previous speed. From the fonts used to the algorithms that process content, Spritz is designed to empower effective reading on a small display area. Removing the eye movement associated with traditional reading methods not only reduces the number of times your eyes move, but also decreases the number of times your eyes pass over words for your brain to understand them.”

We’ve tried the online version in the HL Studios office and whilst it’s definitely fun to use as a test, is it really a viable alternative to traditional reading?

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Posted by on March 31, 2014 in design news


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What happens after you click BUY! ?

I am partly responsible for the decline of the high street.

A huge proportion of my shopping is done from the comfort of my desk and another huge proportion of that is bought via Amazon. Its the equivalent of supermarket shopping. Easy. All in one place. One delivery charge.
I have even made the switch from books to Kindle (see previous blogs) and – I am sad to admit – I haven’t read a printed book since.

None of this has been an enjoyable, satisfactory experience, I reckon 90% of my orders online go wrong. Delivered late, to incorrect addresses or not delivered at all. Shockingly poor quality items with lengthy returns processes, some which never make it back to their originators; and do not get me started on the appalling state of grammar in Kindle e-books… but does this stop me? No way! In the same way death adverts on cigarette packets wont stop smokers and hikes in drink prices will not deter alcoholics, this article from the Daily Mail today wont stop me from cosy-in-my-nice-warm-house click-buying all this years presents (and unnecessary tat) from the big smily faced online retailer. Infact, now that I can imagine what happens when I click BUY! I think the whole process is pretty awesome!

I wonder if any of these were mine…


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Posted by on March 1, 2013 in duck tales


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