RSS

Tips on writing the perfect Creative Brief

23 Dec

A brief should describe and communicate your ideas and intentions clearly.

Information should never be conflicting or contradictory.

Always include a page size, or an artwork size if it is an illustration brief.

If there is a preferred colour palette, font and size, stroke width in mind then please state this!

Remember that things are always open to interpretation.

Sometimes it is handy to state what you DON’T want, it’s just as important as what you DO want.

If you can provide photos, or a sketch to help explain your brief then do so.

A description of the target market: age, sex, race, religion…anything to guide the creative.

If you are handwriting the brief then please make sure the writing is legible.

Here is an example of a really nice clear illustrative brief, followed by the artwork which was produced from it:

Brief_Example

 

AW_Example

 

Advertisements
 
Leave a comment

Posted by on December 23, 2013 in design news

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
%d bloggers like this: